Business Sponsorship


An important contribution to quality radio is made by foundations, businesses and individuals who provide funds to sponsor the presentation of the quality programs broadcast on KMUW.

Your sponsorship of programming on KMUW places you, your products and your services in a unique position by separating you from the clutter of advertising in commercial media. And 80% of listeners agree that their opinion of a company is more positive when they find out it supports public radio.

Reach a highly qualified audience!

There is a good reason that the vast majority of public radio sponsors renew their underwriting agreements.  They’ve discovered that underwriting is an effective way to reach an active and influential group of people who place a high value on life long learning and are actively seeking to improve quality of life for themselves and their communities.

Underwriting identifies your company as socially aware:

You will enjoy the “halo effect” through your association with KMUW and its long-standing reputation for credibility, accuracy and civil discourse. Fifty-eight percent of listeners agree that the companies they hear in sponsorship announcements on public radio are more credible than those they hear advertising on commercial radio.

You can reach a specific target audience:

Your sponsorship credits can be associated with a specific show on KMUW or you can choose from a variety of Underwriting Packages that will most economically reach the audience segments with the greatest potential.  Listeners are independent and highly discriminating shoppers who research their purchases carefully and nearly three-quarters tend to value quality over price.     

Learn more about sponsorships:

Join the organizations you see linked here that have already discovered the value of public radio sponsorship. Contact Larry Bennett, Ellie Keppy or Michael Moeder to learn more about what sponsorships can do for you! Give Larry a call at 316.461.5542, Ellie at 316.706.4955, or Michael at 316.516.8917.

On David Ogilvy, Football, and the Real Meaning of Creative by Gray Smith