KMUW promotes insightful discussion and understanding of the issues and people that shape Wichita and our world by providing in-depth and quality news coverage, offering a distinctive blend of diverse music, and promoting conversations that create a more engaged community. KMUW - NPR for Wichita is an outreach service of Wichita State University.
To fulfill its mission of public service, KMUW will expand the reach and quality of its local news and information programming to become the standard for local reporting of substantive issues, current events of interest to the community, and coverage of the arts in and around Wichita; define its local music programming focus to reflect its mission to provide a unique blend of music, with consistency of style, content and quality of presentation; reflect the core values of public radio in all programming elements; maximize staff capabilities through station-wide application of the core values of public radio, ongoing skills training, and continuing education opportunities to deliver identified results; evaluate allocation of resources within the station’s key strategic areas to meet growth opportunities identified by the strategic plan; provide staff with contemporary and reliable technology to develop and deliver content to better serve the audience through various delivery systems; develop a strong, diverse and reliable resource base to adequately meet the current and future demands of the station.
By becoming a member of KMUW, you help to support the rich and diverse programming you enjoy as a KMUW listener.
- 60% Member Donations
- 15% Business Sponsors
- 15% University Support
- 7% Corporation for Public Broadcasting Community Service Grant
- 2% Foundation Grants
- 1% State Grant
KMUW is licensed to Wichita State University, whose fundraising arm is the WSU Foundation. Annual IRS Form 990s for the past five fiscal years can be found at the WSU Foundation’s website.
Annual Financial Reports to the Corporation for Public Broadcasting:
Station Service to the Community Reports:
Financial Statements and Independent Auditor’s Report:
When KMUW experiences a technical failure, it often happens unbeknownst to the listener. However, if the failure affects the signal, recovery time is typically short because of the station’s investments in redundant equipment. Transmitters, antennas, electrical power, cooling systems, satellite feeds, automation servers, STLs and studios all have backups standing by.
In 2007 KMUW built a new transmitter facility, allowing the station to double the height of its antenna, which greatly expanded the reach of radio signal. KMUW’s signal now reaches as far north as Salina and as far south as Blackwell, Oklahoma. In the studios KMUW adopted the revolutionary audio over IP method using Axia systems and consoles to route and mix audio. KMUW’s audio is in an uncompressed digital format (48kHz/16bit) through the entire plant all the way to the input of the transmitter. The goal is to have the cleanest audio signal possible — loud enough to be heard over traffic, but not so loud that it causes listener fatigue.
KMUW's transmitter facility was built using multiple green features to keep energy costs down and the site's carbon footprint to a minimum. The facility is constructed with Agriboard straw walls able to withstand an F5 tornado, geothermal cooling, redundant cooling units with filtered economizers, fly-ash concrete and a modular green roof that absorbs not only heat and UV rays but also any ice that may fall from the tower. KMUW's energy costs decreased approximately 30 percent with the build of the new facility. In 2009 KMUW won the Wichita Clean Air Award after being nominated by the Southwind chapter of the Sierra Club.
In 2017 our partners at King Solar installed solar panels on the roof of KMUW's station in Old Town, helping to reduce our energy use and carbon footprint. The initial array was 5kW (kilowatt) and averaged 28kWh (kilowatt hours) on a sunny day. In February 2020, King Solar donated and installed even more panels, doubling KMUW's solar power capacity. We now have a 10kW array that provides more than enough power to handle our Master Control, satellite receivers and audio servers that directly air our programming.
Qualities of the Mind/Intellect
- Love of lifelong learning: A desire to learn something new every day
- Substance: Expand understanding of and connection with the world
- Curiosity: The need to dig deeper, to ask why, not just what
- Honesty: Listeners trust that we are non-manipulative, non-sensational
- Respect for the intelligence of the listener
- Purpose: A clear understanding of why we do what we do
Qualities of the Heart and Spirit
- Humor: Always has a purpose and is never mean-spirited
- Idealism: We believe in our power to find solutions
- Inspired by public life and culture
- Civility: Belief in civil discourse
- Generosity: Content has center stage and the guest is the star
Qualities of Craft/Excellence in our use of the Medium
- Uniquely human voice: Conversational, authentic, intimate
- Pacing: Deliberate, thoughtful, appropriate to the substance of the content
- Attention to detail: Music, sound elements, language
Code of Integrity
Public broadcasters have adopted shared principles to strengthen the trust and integrity that communities expect of valued public service institutions.
Public media organizations contribute to a strong civil society and active community life, provide access to knowledge and culture, extend education, and offer varied viewpoints and sensibilities.
The freedom of public media professionals to make editorial decisions without undue influence is essential. It is rooted in America's commitment to free speech and a free press. It is reflected in the unique and critical media roles that federal, state, and local leaders have encouraged and respected across the years. It is affirmed by the courts.
Trust is equally fundamental. Public media organizations create and reinforce trust through rigorous, voluntary standards for the integrity of programming and services, fundraising, community interactions, and organizational governance.
These standards of integrity apply to all the content public media organizations produce and present, regardless of subject matter, including news, science, history, information, music, arts, and culture. These standards apply across all public media channels and platforms - broadcasting, online, social media, print, media devices, and in-person events.
Public media, individually and collectively:
- Contribute to communities' civic, educational, and cultural life by presenting a range of ideas and cultures and offering a robust forum for discussion and debate.
- Commit to accuracy and integrity in the pursuit of facts about events, issues, and important matters that affect communities and people's lives. Pursue fairness and responsiveness in content and services, with particular attention to reflecting diversity of demography, culture, and beliefs.
- Aim for transparency in news gathering, reporting, and other content creation and share the reasons for important editorial and programming choices.
- Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators.
- Encourage understanding of fundraising operations and practices, acknowledge program sponsors, and disclose content-related terms of sponsor support.
- Maintain respectful and accountable relationships with individual and organizational contributors.
- Seek editorial partnerships and collaborations to enhance capacity, perspective, timeliness, and relevance and apply public media standards to these arrangements.
- Expect employees to uphold public media's integrity in their personal as well as their professional lives, understanding that employee actions, even when "off the clock," affect trust, integrity, credibility, and impartiality.
- Promote the common good, the public interest, and these commitments to integrity and trustworthiness in organizational governance, leadership, and management.
The Public Media Code of Integrity was developed by the Affinity Group Coalition and the Station Resource Group, collectively representing public television and radio stations and service organizations from across the country, with support from the Corporation for Public Broadcasting.
KMUW's Diversity Policy
KMUW celebrates a diverse environment in which all individuals can achieve success and identify their potential. The station strives to maintain diversity in all areas including programming, engagement and employment. To that end, the station has the following goals and guiding principles:
- To produce news, commentary and music content that includes diverse voices, opinions and perspectives.
- To create a diverse workplace that represents Wichita and South Central Kansas. KMUW believes that diversity extends beyond race and gender to include religion, national origin, education and culture.
- To provide equal opportunity employment and follow the Wichita State University EEO guidelines and principles.
KMUW has put several projects in motion to ensure its personnel and programming reflects the area and listenership.
The station created the position Director of Diversity in News and Engagement. This position provides input on current and new station initiatives.
When hiring, KMUW posts position information in multiple recruitment publications and online job sites, reaching out to universities, minority newspapers, nonprofit organizations and local resources that help job seekers of color connect with potential positions.
In the summer of 2020, KMUW launched the Korva Coleman Diversity in Journalism Internship; a full time paid internship that includes living arrangements and a chance to receive mentorship from NPR newscaster Korva Coleman, as well as award-winning KMUW staff. KMUW has increased its internship program to include opportunities in news, marketing, development and engagement, and strives to hire students of color whenever qualified applicants are available.
KMUW has several initiatives planned to broaden both reach into and engagement with diverse communities. KMUW’s Engage ICT is a series of monthly conversations on local issues with a diverse panel representing a variety of viewpoints. In 2022 KMUW launched Radio Real: la Veracidad en las Noticias, a Spanish-language newscast. New episodes are published every Friday at KMUW.org, Apple Podcasts, Google Podcasts, Spotify and Stitcher.
KMUW’s locally produced music shows explore genres including gospel, R&B, jazz, blues, A3 and cultural music from around the world. The programs include Soulsations, Global Village, Night Train, Straight No Chaser, Crossroads and Strange Currency.
KMUW's current staff and programming represent the demographics of our listening area, which is comprised mostly of South Central Kansas. Wichita and Sedgwick County are slightly more diverse than the surrounding counties, according to census data. The racial breakdown of the state of Kansas, according to census.gov, is as follows:
The station's goal, through the described initiatives, is to reflect the diversity of the area beyond racial demographics to include political and cultural diversity and the mix of people that are unique to this area.
KMUW's Disclosure Policy
KMUW has thousands of corporate and individual supporters.
Disclosure of funding relationships is rare and only used where there could possibly be a perception that our supporters have influenced our work. If we did disclose every time, it would quickly lose significance.
Instances in which disclosure might be included are features or human-interest pieces about an underwriter. It would be rare to include disclosure in or adjacent to a newscast.
It is appropriate to move an underwriting spot by one or two breaks to lessen the perception of influence.
Opening Meeting Notice
KMUW is licensed to Wichita State University, part of the Kansas Board of Regents. Board meetings are posted here.