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New Album, New Angle for Uncategorizable Kenna

Kenna is a musician whose sound — a combination of British new wave and hip-hop — had the industry abuzz a few years ago.

Author Malcolm Gladwell used Kenna as a case study in his recent book, Blink, explaining why the uncategorizable music didn't sell as well as expected, even though critics and audiences loved it.

Now, Kenna has a new album — Make Sure They See My Face — and a new strategy.

Copyright 2022 NPR. To see more, visit https://www.npr.org.

Neda Ulaby reports on arts, entertainment, and cultural trends for NPR's Arts Desk.