![The Marino Wine Museum highlights Italy's wine heritage.](https://npr.brightspotcdn.com/dims4/default/86fd51e/2147483647/strip/true/crop/200x240+0+0/resize/880x1056!/quality/90/?url=https%3A%2F%2Fmedia.npr.org%2Fnews%2Fimages%2F2005%2Foct%2F16%2Fcask_200-2d47e56f1c0d6d62dcfb6f371b3f5c937aa14d96.jpg)
A sluggish international economy and growing competition from Australia, Latin America and the United States, is forcing Europeans to try to re-assert themselves on the world market.
Nowhere more so than in Italy, where the new trend is a return to tradition. With many Italian producers of international wines being priced out of the market, a reliance on time-tested methods -- and local grapes, instead of more trendy merlots and cabernets -- is creating new excitement and opportunity.
Some wine producers are reviving the concept of territory: a wine that comes from a specific vineyard, made year after year from native grapes: a synthesis of the soil, the climate and the farmer.
Copyright 2022 NPR. To see more, visit https://www.npr.org.