New Magazines Target Niche Audiences
Stacks of new magazines, with titles like Sync, Beach Houses and Modern Dog, are hitting newsstands, targeting specific niches even more precisely than the specialized publications of the 1980s and '90s.
Among the new crop, Modern Dog features photos of fashion models and celebrities with their canine companions. Think Vogue or Vanity Fair -- with dogs.
Technology has driven down the startup costs, but 60 percent of the new publications won't last until their first birthday. Yet just enough of the new magazines will survive to make the risks seem worthwhile, industry specialists say. NPR's Jack Speer reports.
Copyright 2022 NPR. To see more, visit https://www.npr.org.