One of the consequences of the Presidential election of 2012 is an increased awareness of the changing demographics of American society. Specifically, it is projected that, by the year 2050, non-whites will constitute the majority of the American population.
Compared to other major cities, Wichita has a relatively small African-American population.
Because of this large, black-owned commercial enterprises, such as insurance companies, never developed here. Nevertheless, there exists a strong tradition of smaller-scale African-American entrepreneurship in this city.